About Doug Weich

Doug Weich has more than 25 years’ experience in the retail industry. As Founder and CEO of Sophelle, Doug has helped guide some of the nation’s most successful retailers through highly complex business transformations.

Called upon for his retail expertise by national media outlets, including ABC World News and The Wall Street Journal, and a speaker at retail’s largest conferences, Doug’s thought leadership covers omnichannel retailing and retail innovation. Doug also currently serves as Chairman of the National Retail Federation’s Associate Member Council.

Prior to Sophelle, Doug co-founded and served as CTO for RetailExchange.com, an innovative leader in excess inventory solutions for manufacturers and retailers. As an IT Specialist in the Retail and Direct Marketing practice for EDS Management Consulting Services/ATKearney, he advised leading national and international retailers on best practices. Doug also served as VP of IS at Wholesale Depot, where he implemented leading-edge point-of-sale, merchandising, warehouse, distribution, financial, and database marketing systems. He began his career at Coopers & Lybrand (now PricewaterhouseCoopers). Doug earned his MBA from Northeastern University and his B.S. in Computer and Management Science from the University of Massachusetts at Amherst.


May 8, 2017 – Retail TouchPoints: Finding True Customer Centricity

April 13, 2017 – Multichannel Merchant: 7 Practices of Highly Innovative Retailers


April 2017 – Tim Parry’s Bricks & Clicks: Doug Weich of Sophelle talks 2017 Retail Trends


October 2017 – Doug Weich – 7 Practices of Highly Innnovative Retailers

Success Stories

April 13, 2017 – Stores Magazine: Paper Source maximizes investments for optimum customer experiences.


April 16, 2017: 360 Degree View of the Brand Is True Customer-Centricity

April 2, 2017: No Surprises

March 19, 2017: 7 Practices of Highly Innovative Retailers

March 6, 2017: Sporting Goods Stores Are Dead! Long Live The Stores!

January 22, 2017: NRF Wrap Up: Is Omnichannel a 4-Letter Word?

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