What are the foundational elements of a retail website? Are they images, a purchase process, a shopping cart? To retailers websites need to function smoothly. But end-users take those basic features for granted. To consumers, foundational elements like functionality don’t...
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There was an interesting picture recently posted on LinkedIn showing New York City’s tall, shimmering skyscrapers, juxtaposed against the city’s shaky foundations. They suggested that the image was a metaphor. We agree. What we saw was a metaphor for retailers...
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