Retail Strategies Blog

Client: Casual Apparel Retailer The Challenge A multi-channel, casual apparel retailer wanted to improve consumer engagement and increase ecommerce revenue through personalization on their website. Their previous model standardized product recommendations across all audiences on all digital platforms, but they...

Client: Industrial Supplies Retailer The Challenge A leading supplier of residential and commercial construction supplies wanted to increase ecommerce revenue by personalizing product recommendations. Previously, they produced generic product recommendations in high-traffic areas on their website. They showcased top-selling products...

Client: Lighting Retailer The Challenge An online lighting and fan retailer was producing product recommendations on their website according to customer browsing behaviors, but they weren’t seeing a substantial return. They hoped to expand ecommerce revenue by modifying the strategy...

Right now, we’re witnessing a change in consumer behavior. In 2020 alone, consumers spent $861 billion online according to Digital Commerce 360 estimates. That’s the highest annual U.S. ecommerce growth in at least two decades, and by far the biggest...

There’s a digital tidal wave sweeping through ecommerce right now. Can you feel it?  Total ecommerce sales for 2021 were estimated at $870.8 billion, an increase of 14.2 percent (±0.9%) from 2020 and a 50.5% increase over 2019. eCommerce represented...