Examples of eCommerce Personalization

eCommerce personalization is primarily focused on driving customers to convert. It’s a customer-centric approach for driving sales and creating a positive brand experience.

  • Product recommendations
  • Complementary and related products
  • Intelligent search
  • Recently viewed items
  • Promotional Offers
  • Geotargeting
  • More relevant content
  • AI-driven chatbots
  • Continuous shopping for returning customers

Start taking advantage of state-of-the-art personalization software and services with the help of Sophelle. The software and implementation are free and no payment is required until performance targets are met. Schedule a call with one of our experts to learn more about our free trial!

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Benefits of Personalization in eCommerce

eCommerce personalization doesn’t just help with conversion. It also offers these key benefits that are essential to retailers’ success:

  • Higher ROI
  • Higher AOV
  • Better customer loyalty
  • Compounded value
  • 360-degree customer view

Did you know?  80% of consumers are more likely to make a purchase from a brand that provides personalized experiences?

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Best Practice #1 – Consider every touchpoint in the customer journey

Personalization elements should vary depending on where a customer is in the purchasing process. For example, if a customer is looking at the product detail page for a white shirt, it makes sense to show other white shirts in their recommended products. However, if they add that white shirt to their cart, they’re largely past the consideration phase for that item. Showing them other white shirts will no longer have the same value.

Future product recommendations, on the cart page or otherwise, need to provide value based on the customer’s current phase of the purchasing process.
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Best Practice #3 – Consider behavior marketing

While many retailers are understandably focused on an end goal—purchases—there is a wealth of data that can be determined from a customer’s behavior before they buy. How a customer shops, including the way they interact with a retailer’s website, provides excellent insight into who they are and what interests them.

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Best Practice #5 – Conduct a data inventory

Retailers must understand what data sources are currently available to them and how they can be leveraged to achieve their goals.

While accumulating and integrating all of this information can be a time-consuming project, the customer insights that can be gleaned have tremendous value. Retailers often have more data sources available than they initially realize: call center data, information about product returns, and loyalty memberships can all help round out a comprehensive personalization strategy.

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Best Practice #6 – Use as much demographic information as possible

Today’s personalization software is capable of utilizing far more data than most retailers are even able to provide.

Once a data inventory has been conducted, pull as much customer information as possible into the personalization platform. Customer information is about more than purchasing decisions; it also includes important demographic information such as age, gender, ethnicity, nationality, and income level.

Understanding customer demographics often leads to increased conversion rates and the ability to identify new opportunities.

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Best Practice #7 – Benchmark success with meaningful metrics

Before creating an effective personalization strategy, it’s important to establish a baseline for what success looks like. The first step is for a retailer to articulate their objective. The entire personalization strategy, including testing, will be based on achieving this stated goal.

Once a retailer’s objectives have been determined, the best way to clearly define them is by creating meaningful benchmarks. Any focus on metrics must tie back to the Key Performance Indicators (KPIs) established for the retailer, such as conversion rate, add-to-cart, and bounce rate.

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Best Practice #13 – Never stop testing

Personalization efforts, like all retail technology solutions, require ongoing testing and optimization to be truly successful.

It’s important to view personalization efforts as continually evolving, a process that will transform at the speed of your customers’ preferences. What worked yesterday may not work tomorrow—but that’s no reason to be discouraged. Successful retail personalization must be as dynamic as the modern retail landscape it serves.

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Did you know?  Conducting the right tests can result in a huge return on investment. By optimizing personalization algorithms on our clients’ websites, Sophelle has helped retailers generate up to an additional $30,000 in revenue per month. With our breadth of expertise, we can identify personalization opportunities that retailers likely won’t notice on their own.

Contact us to learn how you can significantly lift your revenue and change your business.

Sophelle Success Stories

Sophelle has a proven history of expertise in ecommerce personalization, creating success for both retailers and solution providers. With a No Surprises approach, Sophelle delivers projects on time and on budget.

 

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