eCommerce Platform Selection Yields Optimal Solution and Partner

The Challenge

A large apparel retailer with multiple store locations recognized the lost potential of top-line opportunities due to their existing ecommerce platform. Newer, more sophisticated platforms offered greater functionality and better support to leverage up and coming social media and omnichannel capabilities. They also needed a partner whose culture and processes fit better with their agile, customer-centric strategies.

To best ensure a successful implementation, the retailer looked for an experienced partner for strategic guidance, an educated view of the current digital commerce landscape, and a proven process for selecting optimal solutions. Primary goals included:

  • Best-in-class functionality available out-of-the-box
  • A vendor’s product roadmap that aligned with the company’s strategic vision
  • Pairing with a like-minded, local system integrator

Sophelle’s Assessment

Through the discovery phase of the project additional challenges came to light. The retailer’s digital team was understaffed and the technology team was stretched thin with new store openings. Sophelle recommended changes to the project plan and additional staffing to alleviate key stress points.


Sophelle leveraged their proven No Surprises selection process, extensive background of winning digital commerce strategies, and the knowledge of leading ecommerce platforms that enable them. With a keen understanding of the needs of the retailer and the current digital landscape, Sophelle helped select a best-in-class technology provider and a strong, local system integrator that would help them to re-platform both on-time and on-budget.


With Sophelle’s assistance, the retailer was able to devote appropriate attention to new store openings, select a world-class ecommerce platform, and partner with a system integrator best qualified for long-term success. The new platform went live on-time, on-budget, and with the new features and functions needed to take full advantage of the opportunities available to them.

Sophelle, an experienced provider of management and technology consulting services to the retail industry, helps both emerging and Fortune 500 clients achieve their business and technology objectives by delivering sound, flexible strategies and reliable, efficient solutions. Committed to client success and satisfaction, Sophelle generates measurable value in the areas of IT strategy, selection, implementation, and support. Sophelle’s No Surprises approach delivers solutions on time and on budget. For more information visit