Sophelle at eTail

Meet the Sophelle Experts at eTail

Sophelle at eTail


Meet Doug Weich, Sophelle Founder and CEO, at eTail! Come and connect with Doug about the latest trends, strategies, and technologies shaping the retail industry. Don’t miss the opportunity to network with our retail experts and gain valuable insights into the future of retail. See you there!


eTail is the most exciting marketing event of the summer! If you’re ready to take your business to the next level, then you won’t want to miss this action-packed conference. Over four days, you’ll have the chance to hear from some of the most successful retailers in America and learn how they’ve boosted their profits with disruptive strategies and innovative ideas.


Sophelle’s retail experts have a long history with eTail (it’s in our backyard!), and we are here to provide the best tips and recommendations to ensure you have a successful show!  Contact Sophelle for help or to schedule a meeting.




Meet US at eTail

eCommerce Personalization Advice

Sophelle at eTail


Sophelle helps dozens of leading retailers and DTC brands optimize ecommerce personalization to drive billions (yes, billions) in ecommerce revenue.


Solutions: Sophelle works with many of the leading software solutions, including Monetate, Dynamic Yield, and VWO. We’ll use what’s best for your environment.


Strategy: Develop a comprehensive strategic plan aligned with merchandising and marketing to deliver on ecommerce goals.


Testing: Sophelle optimizes experiences across multiple journey touchpoints including mobile, tablet, and desktop on websites, apps, email, and in stores.


Analysis: Test results are analyzed and reported with actionable, data-driven insights and communicated with complete transparency.



Meet US at eTail

Experience/Cost Optimization


Retailers and DTC brands need to create compelling customer experiences, today’s consumers expect nothing less than efficient operations, personalized experiences, and frictionless processes. Retailers also need to be laser-focused on costs and margin. Sophelle developed our proprietary Customer Experience/Cost Optimization (E/CO) framework to help our clients achieve this difficult balance.


Sophelle Can Help You


Sophelle has helped hundreds of leading retailers and direct to consumer brands innovate to create compelling customer experiences in stores, online, and throughout the customer journey. Today’s economic client requires careful attention to optimize the balance of customer experience and the costs associated.  Meet with a Sophelle Practice Leader to learn more.



Meet US at eTail

You Have Questions– Sophelle Has Answers

Do you want to create compelling customer experiences that maximize engagement, conversion, and revenue?

Schedule a Time to Meet with Us