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Sophelle Newsletter

Innovate to Create Compelling Customer Experiences

February 2025

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The Millennial Report

How Millennials and Gen Z Voted in 2024—And What It Means for Retailers

Millennials and Gen Z made their voices heard in the 2024 election and their choices reflect deeper shifts in consumer behavior. Their values, spending habits, and expectations are reshaping retail, from demand for sustainability to digital-first shopping experiences.

🔹 What do their preferences mean for your brand?
🔹 How can retailers adapt to win their loyalty?

Sophelle’s latest insights break it all down. Read the full report here.

 

Unlock Millennial Trends

Retail Innovation Spotlight

 

Retail Success in Action: Smarter Recommendations, Bigger Results
A leading apparel retailer struggled with generic product recommendations that weren’t driving engagement or revenue. Sophelle stepped in, leveraging industry expertise to refine the recommendation strategy. The result? A more tailored shopping experience that led to a 400%+ increase in conversions and a 450%+ revenue boost on desktop.

📈 Click rates up 162%
🛍️ Conversions up 405%
💰 Revenue up 451%

Want to see how our experts made it happen? Read the full success story here.

Learn more about how Sophelle helps retail businesses succeed; Contact Us.

 

See How We Drive Results

Retail Resources

Featured Podcast

Inside The World’s Most Innovative Retail Stores

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more. Listen to the podcast here.

Featured Webinar
Drive Engagement at Every Stage of the Customer Journey

Shoppers today expect seamless, personalized experiences but how can retailers keep them engaged from first click to checkout? In this webinar, Sophelle’s experts break down key strategies to capture attention, build loyalty, and drive conversions at every touchpoint. Don’t miss out watch the full webinar here.

 

Read, Watch, Listen, Learn & Innovate

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