Innovate to Create Compelling Customer Experiences
Shiny Objects You Want vs Foundational Elements You Need
There was an interesting picture recently posted on LinkedIn showing New York City’s tall, shimmering skyscrapers, juxtaposed against the city’s shaky foundations. They suggested that the image was a metaphor. We agree. What we saw was a metaphor for retailers choosing to spend a lot of money on visible, shiny, new objects while underinvesting in the foundational elements of their business.
Because here’s the honest truth: you could have the most beautiful retail store or website in the world with all of the latest and greatest omnichannel capabilities, but if your systems aren’t functioning, your employees aren’t adequately trained, and your inventory isn’t accurate, you’re going to disappoint your customers.
Millennial Report: The 5 Most Valuable Retail Website Features for Millennials
What are the foundational elements of a retail website? Are they images, a purchase process, a shopping cart?
To the (retail owners?) websites need to function smoothly. But end-users take those basic features for granted. To consumers, foundational elements like functionality don’t even cross their minds. They think all websites work flawlessly all the time!
End users think differently about foundational elements. End users believe that they’re features every website should have to make the shopping experience more appealing.
Check out Sophelle’s list of over 50 of the most recent, relevant, and valuable Retail Podcasts from top experts to sharpen your skills and stay on top of retail. Check back often as we’re quickly ramping up our list and updating regularly.
Given the circumstances, retail trade shows and events have been canceled, postponed, or taken on digital formats. This month we spotlight trade shows that offer great online experiences with expert content. You can see a list of over 70 Retail Trade Shows on our site, updated daily.
While COVID is wreaking havoc for many retailers, others are thriving in the crisis. The results are just now starting to come in for Q1. Below are some recent announcements. Check Sophelle’s Retail Sales Trackerfor over 200 public company reports.