Sophelle Newsletter

Innovate to Create Compelling Customer Experiences

May 2022

Retail Innovation

Retail Strategy Spotlight: Bridal Industry Leader Gets Personal and Goes Digital

By Shawn Cox
When a bride-to-be is ready to choose the attire for her bridesmaids, where does she go shopping? Recently, brides have been turning to direct online sellers to outfit their bridal parties. These online competitors have been rapidly taking market share from more traditional, high-touch, brick-and-mortar businesses.

That’s the situation a leading retailer in the bridal industry recently found themselves in. Over two years, their bridal party and bridesmaid sales dropped by 50% as online competitors gained significant traction. When they came to Sophelle, this industry leader sought to double their revenue over the next three years. Read more.

The Millennial Report

The Demise of Physical Stores

I loved going to the mall when I was a kid. I’d meet up with my friends and peruse the trendiest stores with a pretzel in hand. But as online and in-app shopping improved over the past two decades, the need for shopping malls and in-store shopping waned. Why would we travel to the mall when we could more easily and efficiently order products from our computers and mobile devices?

Then, with the onset of COVID-19 people couldn’t visit stores in person, leaving us all completely dependent on ecommerce. As of right now, most millennials don’t want to return to stores as they were before. Instead, we’re ready for what’s next. Are you? Read more.

eCommerce Personalization Services

Sophelle is offering a Free eCommerce Personalization Campaign Trial! Start taking advantage of state-of-the-art personalization software and services with the help of Sophelle. The software and implementation are free and no payment is required until performance targets are met. Schedule a call with one of our experts to learn more about our free trial!

Strategy Services

Customers leave digital footprints or buying “smoke signals” every time they are online searching for products or navigating your website. However, without modern digital marketing tools, you will not have the visibility to see prospective buyers’ behavior.

Collect valuable insights, analyze critical data, and facilitate informed consumer-centric business decisions by developing an insights-driven strategy supported by the implementation of Martech analytics solutions. Read more.

Retail Books

Discover the latest and greatest in retail books with the newest addition to our Retail Resources! Featured Book How We Eat: The Brave New World of Food and DrinkPaco Underhill, a longtime friend of Sophelle, is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.

Retail Podcasts

Check out Sophelle’s list of over 50 of the most recent, relevant, and valuable Retail Podcasts from top experts to sharpen your skills and stay on top of retail. Check back often as we’re adding podcasts regularly. Featured Podcast Masters of Scale with Reid Hoffman The best startup advice from Silicon Valley and beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories and strategies that helped them grow from startups into global brands. Reid and guests talk entrepreneurship, leadership, strategy, management, and fundraising. But they also talk about the human journey — with all its failures and setbacks.

Retail Webinars

Stay informed with Sophelle’s curated list of hundreds of free Retail Webinars. 

Featured Webinar Personalization: The Foundation for Great Commerce Experiences From Digital Commerce 360: How a CDP powers personalization in terms of product discovery and content management. You’ll Learn: Why personalization is the key to delivering connected commerce experiences and the reason so many modern companies fail with e-commerce personalization.

Upcoming Retail Events

Want to stay connected through in-person and online retail events? Our comprehensive list of retail happenings has you covered.

Retail Sales Tracker

IPO Activity
San Diego-based clinical-stage biopharmaceutical drug development company, Belite Bio Inc. held its IPO on April 2022 and stocks have soared 65% since its initial public offering. It reached a session high of $17.50 before closing at $10.59, up 77% over its offering price.

Belite Bio’s primary focus has been to develop novel therapies for eyes, metabolic disorders, and macular degeneration for patients suffering from blindness, liver disease, and diabetes.

Monitor this quarter’s year-over-year sales from over 200 Companies with Sophelle’s Retail Sales Tracker.