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Innovate to Create Compelling Customer Experiences
Retail’s New Normal

It’s clear that the post-pandemic world won’t simply be a return to February of 2020. Instead, retailers want to know when there will be a “new normal” in place. What does that mean exactly? In short, it means the market will be more reliable.

We’ll know we’ve hit “new normal” when retailers understand consumers’ shopping preferences and habits enough to forecast demand as well as they could before COVID-19. 

So, when will retail stabilize enough to make accurate predictions about consumer demand? To answer that question, Sophelle surveyed 1,000 of the best and brightest in the retail industry.

The results show a range of diversity in expectations. The breakdown of responses by industry segment, job title, and retailers versus solution providers sheds light on the challenges ahead.

For more in-depth  review of the data and Sophelle analysis, read our blog post, Retail’s “New Normal”.


Contact Sophelle to Learn More
Featured Retail Solutions

Sophelle has identified the leading, newest, and most innovative retail solutions covering hardware, software, and services. Each month we’ll identify some of the most compelling solutions in our newsletter and you can see all of them in Sophelle’s Retail Solutions directory.

Featured Solution:
Long gone are the days when ecommerce sites can get away with showing the same products, same information, and same promotions to all site visitors. Successful ecommerce sites have implemented personalization. Leading sites are continually optimizing user experience. To do so, they’re swapping out under-performing personalization solutions with ones that provide advanced functionality.

Kibo Personalization
From sophisticated A/B testing to AI-driven personalization, harness patented technology to delight your customers with impactful experiences, resulting in increased engagement, conversions, and lifetime value.

Featured Solution Type: Workforce Management Systems (WMS)
Managing store associates’ time efficiently and effectively has been a top priority for successful retailers. Reduced foot traffic and increased demands on a smaller store team make optimization more challenging now than ever. Below are several of the compelling solutions.

Designed for today’s retail organization, Blueday’s Store Labor Optimization suite ensures retailers get the most out of their largest expense: in-store labor.
Kronos® workforce management solutions , such as our Workforce Dimensions™ suite, are purpose-built for your industry to help you drive business outcomes by engaging your employees, controlling labor costs, increasing productivity, and minimizing compliance risk.
Shyft helps retailers increase sales by ensuring the sales floor is fully staffed. Shyft saves time for managers and empowers employees with scheduling flexibility to reduce absenteeism and improve retention.
Retail Workforce Management is not only about scheduling staff at the right time, but also the right people. StoreForce combines Workforce and Performance Management into a single solution.

For a complete list of the leading WMS solutions as well as several innovative startups check out Sophelle’s Retail Solutions directory

Sophelle has helped hundreds of leading retailers select the solutions that best meet their needs. Contact Sophelle today to learn more.

See All 1,000+ Retail Solutions
Upcoming Retail Events

Given the circumstances, retail trade shows and events have been canceled, postponed, or taken on digital formats. This month we spotlight trade shows that offer great online experiences with expert content. You can see a list of over 70 Retail Trade Shows on our site. It’s updated daily.

Show Start End Location
Digital Summit: Charlotte Virtual 11/17/20 11/19/20 Online
Digital Summit: Kansas City Virtual 11/17/20 11/19/20 Online
Digital Summit: Raleigh Virtual 11/17/20 11/19/20 Online
Future Stores – Seattle Online 12/08/20 12/08/20 Online
Digital Summit: Austin Virtual 12/08/20 12/10/20 Online
*Shows originally scheduled for Jan 2021
have nowbeen postponed due to COVID-19 concerns*.
See All 70+ Retail Trade Shows
Retail Webinars

Sharpen your skills and stay on top of retail innovation. Check out Sophelle’s list of hundreds of free Retail Webinars from retail expert leaders.

Featured Webinars:

Retail Recovery: Leveraging Commerce through Critical Events
OSF Digital, Salesforce
Speakers: Michelle Grant (Senior Manager, Strategy and Insights, Retail and Consumer Goods at Salesforce), Anemona Stanomir (Senior Cross-Cloud Integrations, OSF Digital)
The Future of Retail Personalization must blend Marketing and IoT
Organizer: Retail Customer Experience
Speakers: Erik Archer Smith (Marketing Director, Data Arm Treasure Data), Judy Mottl (Editor, Networld Media Group)
Learn from Hundreds of Retail Webinars
Retail Sales Tracker

COVID is wreaking havoc for many retailers while others are thriving in the crisis. The results are just now starting to come in for Q1. Below are some recent announcements. Check Sophelle’s Retail Sales Tracker for over 200 public company reports.

COVID is wreaking havoc for many retailers while others are thriving in the crisis. The results are just now starting to come in for Q1. Below are some recent announcements. Check Sophelle’s Retail Sales Tracker for over 200 public company reports.

Tractor Supply 31.80% Penske Auto 0%
Genuine Parts 14.90% Verizon -4.10%
Sleep Number 11.90% Winmark -7.10%
Mattel 10.10% Carter’s -8.30%
Container Store 5% VF -24.40%



See Sales for 200 Leading Retailers
Sophelle helps retailers innovate to create compelling customer experiences in stores, online, and throughout the customer journey. Contact us today to learn more.