Sophelle Newsletter

Innovate to Create Compelling Customer Experiences

Retail Innovation

5 Considerations for the Post-COVID Retail Landscape

The COVID-19 virus may not be fully finished with us, particularly with the uncertainty surrounding new variants of the virus. However, with over 160 million people now vaccinated, there’s no denying that much of the population is eager to get back to life as they once knew it.

What will the post-COVID 19 landscape look like? Moreover, how can retailers effectively navigate this landscape in a way that both response to customers’ demands and is sustainable for their organizations?  Read more on our latest blog post – 5 Considerations for the Post-COVID Retail Landscape

The Millennial Report

Millennial Report: How to Capture Millennial Audiences

Right now, Millennials are in their prime spending years. They’re making big purchases on homes, weddings, children, and pets. In fact, they were projected to spend over a trillion dollars in 2020.

Because of their big buying potential, they present an excellent market opportunity for retailers.

If you haven’t already captured your Millennial audience, it’s time to devise a plan now.

To attract this generation, retailers first need to have a thorough understanding of Millennial values. Read more on what those values are on Sophie’s latest Millennial Report entry.

eCommerce Personalization Services

Sophelle helps retailers create compelling customer experiences in stores, online, and throughout the customer journey and personalization is a key component. Generic, one-size-fits-all experiences no longer cut it.

Sophelle helps our clients with leading personalization solution providers to optimize the customer experience. Sophelle is able to leverage lessons learned from over 40 personalization clients to deliver unparalleled performance.

Read about how Sophelle helped an apparel retailer get an 8.6% revenue lift with a new personalization strategy that leveraged more AI-based algorithms across their site.

Retail Podcasts

Check out Sophelle’s list of over 50 of the most recent, relevant, and valuable Retail Podcasts from top experts to sharpen your skills and stay on top of retail. Check back often as we’re adding podcasts regularly. Featured Podcast: Retail Gets Real Podcast Retail Gets Real is a weekly, 25-minute podcast that features unfiltered, insightful conversations with the industry’s most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail.

Upcoming Retail Events

In-person retail trade shows and events are starting to come back!

Virtual events were necessary and they’ll continue to have their place, but they can’t offer the same experience. See our list of over 70 Retail Trade Shows and start making plans to meet people.

Retail Webinars

Sharpen your skills and stay on top of retail innovation. Check out Sophelle’s list of hundreds of free Retail Webinars from retail expert leaders.

Featured Webinars: eCommerce Adapts in the Face of Growth: Lessons Learned from 2020 – Predictions from 2021 Organizer: Digital Commerce 360 Speakers: Massimiliano Tirocchi (Co-founder and CMO, Shapermint); Behzad Soltani (Executive Vice President, Commercial President, and Chief Technology Officer, Movado Group); Tory Brunker (Director of Product Marketing for Commerce, Adobe).

Retail Sales Tracker

While COVID is wreaking havoc for many retailers, others are thriving in the crisis. The results are just now starting to come in for Q2. Below are some recent announcements. Check Sophelle’s Retail Sales Tracker for over 200 public company reports.