Innovate to Create Compelling Customer Experiences
Retail Innovation
4 Ways Retailers Can Stay Connected and Inspired
For the US retail industry, January heralds the biggest event of the year: the National Retail Federation’s BIG Show. 40,000 retailers, brands, and the solution providers that would like to sell to them would have been gathered in New York City’s Javits Center for three days of keynotes, educational sessions, demonstrations, meetings, and parties. We’d be connecting with colleagues and exploring new approaches and the latest in retail technology.
Instead, NRF 2021 – Chapter One will be completely virtual. NRF is doing everything that they possibly can to recreate the conference environment and the experience, but it won’t be quite the same. Beyond keynote speakers and showcasing products, trade shows give retailers an opportunity to exchange ideas and expand their network—both easier to achieve in person than online.
Featured Solution Type: Ratings & Reviews Software
Customers who interact with UGC are 2x as likely to convert (Bazaarvoice)
97% of consumers typically read product ratings and reviews before making a purchase (PowerReviews)
Petco reported that products with customer reviews had a 20.3% lower return rate than those that didn’t (Businesswire via ShopperApproved)
These statistics are consistent across studies. Few deny that Ratings & Reviews boost sales and lower returns. There are large differences in approaches and solutions, however. Below are several solutions representative of the leaders and up-and-coming. You can see a much more comprehensive list in Sophelle’s Retail Solutions directory.
User-generated content (UGC) is your most important asset. Why? Because customers who interact with UGC are 2x as likely to convert. Collect authentic ratings, reviews, and product photos with our Ratings & Reviews tools.
Consumers have never had so much choice when it comes to shopping. Feefo gives you the tools to stand out and be seen, whether you’re online or on the high street.
Shoppers trust a personal recommendation above anything else. That’s why the content we collect is so powerful. When your customers share images, tell stories, or write reviews about your brand, your audience listens.
Drive conversions and build shopper trust with best-in-class Customer-Generated Content.
Every solution has clients that are in love with them, and some that love them less. The trick is finding the solution that’s best for you. That’s where Sophelle helps its clients. We’ve worked with hundreds of retailers and users of all of these solutions. Let us know if we can help you.
Given the circumstances, retail trade shows and events have been canceled, postponed, or taken on digital formats. This month we spotlight trade shows that offer great online experiences with expert content. You can see a list of over 70 Retail Trade Shows on our site. It’s updated daily.
COVID is wreaking havoc for many retailers while others are thriving in the crisis. The results are just now starting to come in for Q1. Below are some recent announcements. Check Sophelle’s Retail Sales Trackerfor over 200 public company reports.
Sophelle helps retailers innovate to create compelling customer experiences in stores, online, and throughout the customer journey. Contact us today to learn more.
