Industry: Furniture Retailer and Manufacturer
Size: 88 company and licensee U.S. retail locations, 100+ wholesale locations
Bassett Furniture sought to transform its online presence and elevate the customer experience to meet the ever-changing expectations of modern shoppers. Their goal was clear: streamline operations and make shopping more enjoyable for customers. To bring this vision to life, they needed a partner to lead the implementation of a multi-year roadmap aimed at enhancing digital touchpoints.
The Approach
Sophelle became that trusted partner. By quickly understanding Bassett’s company culture and integrating seamlessly with their team, Sophelle played a pivotal role in driving the retailer’s transformation goals forward.
Steps Taken:
- Software Selection: Collaborated with Bassett to identify needs, define requirements, and select optimal software solutions, ensuring seamless integration with their business model.
- Program Delivery: Coordinated program management across eight vendors, fostering strong cross-team collaboration and ensuring smooth rollouts with minimal issues.
- Enterprise Architecture: Developed a future-state architecture and roadmap to align Bassett’s tech stack with industry best practices, enabling faster time-to-market and ongoing innovation.
- Process Optimization: Provided playbooks and runbooks to enhance understanding of new processes, empowering Bassett’s teams to take ownership of their new tools and capabilities.
The Results
Key Achievements:
Transformative Outcomes:
- Centralized Product Data Management: New PIM tools and processes ensure the integrity and quality of Bassett’s complex product data.
- Best-in-Class Website Platform: Shoppers now enjoy an enhanced digital presence and customer experience.
- Enhanced In-Store Service: Improved capabilities for associates elevated customer satisfaction.
- Streamlined Operations: Integrated systems and improved data management boosted efficiency.
- Integrated Experience: Built a foundation for omnichannel engagement across digital touchpoints.
Customer Testimonials
- “We knew we needed the right eCommerce platform and PIM system, but more importantly, we needed a partner who could achieve our vision while keeping the process organized, focused, and disciplined at each step with multiple vendors and resources. Sophelle was that partner.” – Brian Claspell, CIO, Bassett Furniture
- “Sophelle’s team quickly grasped our company culture and effortlessly integrated with our team, working as true collaborators in driving our retail transformation goals forward.” – Tyler Bassett, VP, Customer Experience Technology
- “Thanks to Sophelle’s seamless retail transformation efforts, our website saw a remarkable 10% increase in customer conversion year-over-year, resulting in an astounding $1,000,000 boost in revenue.” – Heather Petersen, Director of Digital Marketing
Sophelle’s partnership has redefined Bassett Furniture’s online and in-store experiences, setting a new standard in retail innovation.
Ready to transform your business?
Contact Sophelle today and let’s create exceptional customer experiences together.
