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New US tariff policies are influencing retail operations and consumer behavior. Retailers today are faced with a crucial question: How can we protect our margins while maintaining customer loyalty? The...
Traditional loyalty programs don’t necessarily create loyal customers. Points-based systems, member discounts, and transactional perks aren’t fostering real customer commitment—they’re just short-term tactics. But what if loyalty wasn’t a program,...
Featured Speakers: Matt Marcotte, Global Head of Retail and Consumer Goods Industry Advisors, Salesforce Fredy Afif, Senior Manager, Global Retail & Consumer Goods Industry Perspectives, Salesforce Vlad Hanzlik, Director, Global...