A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing a major disruption from trendsetting brands such as Uber, Airbnb, and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
Title : 100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
Author : Martin Newman, Malcolm McDonald
Publisher : Kogan Page
B&N URL : https://www.barnesandnoble.com/w/100-practical-ways-to-improve-customer-experience-martin-newman/1127691212
Publication Date : 28/08/2018