This book offers a comprehensive analysis of new forces which are changing how we buy products and experience brands. It includes in-depth interviews with some of the most innovative players–from John Lewis in the UK to Nike and Patagonia in the US–in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes.
Retail Recovery: How Creative Retailers Are Winning in Their Post-Apocalyptic World
Title : Retail Recovery: How Creative Retailers Are Winning in Their Post-Apocalyptic World
Author : Mark Pilkington
Publisher : October 19, 2021
Amazon URL : https://www.amazon.com/Retail-Recovery-Creative-Retailers-Post-Apocalyptic/dp/1472987179/
Publication Date : 19/10/2021