Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today’s retailers’ challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.
Title : Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond
Author : Ken Kwong-Kay Wong, Chris McCracken
Publisher : iUniverse
Amazon URL : https://www.amazon.com/Omni-Channel-Retailing-Strategy-Retailers-Covid-19/dp/1663226946/
Publication Date : 17/09/2021