Retailing Management’s 9th edition places critical and practical emphasis on five exciting new developments in retailing’s high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smartphones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry.
Title : Retailing Management
Author : Dhruv Grewal Michael Levy, Barton Weitz
Publisher : McGraw Hill Higher Education
Amazon URL : https://www.amazon.com/Retailing-Management-Barton-Grewal-Michael-dp-1259060667/dp/1259060667/
Publication Date : 01/01/2017