The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling

Rick Segel and Matthew Hudson, Ph.D. have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use, and will become a part of the salesperson’s persona almost immediately.

In this book, you will learn:

• The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling – Greeting, Researching, Experimenting, Add-ons, and Tethering a customer to the store.

• Ways to increase every sales associate’s ATS, Average Transaction Size.

• Ways to increase every sales associate’s UTS, Units Per Transaction.

• The greatest opening line ever written with proven results.

• The four words that increase a retailer’s sales by 4 to 7 percent almost immediately.

• The five most powerful words that will engage the customer in conversation, learn the customer’s true wants and needs and can establish trust instantly.

Title : The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling
Author : Rick Segel, Matthew Hudson
Publisher : Specific House
Publication Date : 04/05/2011

Retail Books