Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers - Sophelle

Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers

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On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and get the most out of ad measurement with a limited budget. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Evelyn Mitchell-Wolf and Max Willens, and the Director of Product Management at Cint Stephanie Gall. Listen everywhere and watch on YouTube and Spotify.

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