In this episode, Breanna Moreno, VP of Customer Experience at True Classic, takes us behind the scenes of the brand’s retail expansion journey and breaks down their thoughtful approach to store placements. She highlights the pivotal role of KPIs in driving and refining customer experiences.

Furthermore, we delve into the synergy between physical stores and eCommerce, explaining how their strategic locations and flexible fulfillment options are boosting online sales and deepening customer connections.