In recent years, TikTok has emerged as a powerhouse platform that influences almost every facet of modern life for Millennials and younger generations. On one hand, the popular social media platform provides connection. But on the other, it’s also proven...
Learn MoreThe influence of social media on shopping habits is more significant than ever, especially for Gen Z. According to Walmart and Morning Consult’s State of Adaptive Retail report published last month, more than half (55%) of Gen Z shoppers have...
Learn MoreIn today’s dynamic retail sector, the ability to connect with millennial customers is not just an advantage—it’s a necessity. Representing the largest demographic cohort, millennials wield substantial purchasing power and influence, setting trends that define the present and future of...
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