Client: B2B Industrial Supply Retailer
The Challenge
A B2B industrial supply retailer with a robust ecommerce platform continually updated their site to improve searching, ordering, and shipping processes; however, despite consistent site traffic, the retailer struggled to convert visits into sales.
Solution
Sophelle first performed an audit to understand where the site was underperforming. Tests revealed that although order history pages received high traffic, the retailer was not engaging customers at this often overlooked touchpoint, resulting in potential revenue loss.
To encourage sales on order history pages, Sophelle implemented strategic ecommerce personalization that targeted individualized product recommendations relevant to consumers’ unique purchase history.
Results
Within merely 30 days, Sophelle’s ecommerce personalization strategy increased click rate by 224%, boosted conversion by 724%, and pulled an additional $250K in revenue exclusively from adjustments to this one page.
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