Let’s say that you own an apparel website and one of your loyal customers needs a new dress for an upcoming wedding. Good news for you! She logs on to your site to browse dresses that might be appropriate for...
Learn MoreWe’ve all used the expression “looking for a needle in a haystack.” In many ways, this idiom describes the experience of shopping online. The internet is a gigantic, modern-day haystack that consumers have to navigate to find their specific needle....
Learn MoreToday, data may be a four letter word. It’s coming from every direction: mobile, online, in-store, on- and off-line marketing efforts, and customer service touch points. Whether it’s online, mobile, or in-store, connecting the right person with the right product...
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