For decades, retailers have held fast and true to the marketing mantra, looking for a 360 degree view of the customer. The rise of ecommerce and the big data that it produced, created a world of promise for an all-knowing...
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Paper Source's goal is to inspire customers to "Do Something Creative Every Day" and to celebrate all of life's moments, both big and small. They needed software that could help to recognize and understand customers along all of these unique...
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This is the tale of an organization that has taken a larger view, seeking to understand customer touchpoints in fresh ways and focusing on true omnichannel transformation rather than just updating technology. For the 33-year old Paper Source company, 2016 was...
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