Millennial Reports

In today’s dynamic retail sector, the ability to connect with millennial customers is not just an advantage—it’s a necessity. Representing the largest demographic cohort, millennials wield substantial purchasing power and influence, setting trends that define the present and future of...

Recently, I found myself wandering the aisles of a brick-and-mortar Macy's store, an experience that was both nostalgic and bittersweet. As a child, department stores like Macy's were the epicenters of shopping—a bustling world where the latest fashion, home goods,...

  We may be getting comfortable in 2024, but the dynamic world of ecommerce continues to evolve, with Millennials and Gen Z leading the charge. We’re diving head first into the top 5 ecommerce retail trends capturing the hearts of...

  12. Millennial Report: Young Adults Living At Home are Launching a New Luxury Retail Market Living under a parent’s roof is hardly something to brag about for most young adults. We’ve all seen how the media portrays this arrangement:...

The luxury retail sector has always navigated the tricky waters of counterfeit goods. These knock-offs, trying to pass off as the real deal, have been an age-old challenge for premium brands. However, today's landscape is seeing an evolution of this...