Millennial Reports

I’m a creature of habit. I wear only a few outfits on rotation (although you’d never know it from my jam-packed closet) and purchase roughly the same groceries week after week. However, last month I decided to branch out a...

Everyone loves Super Bowl commercials, right? We all remember the iconic Pepsi ads over the years. It’s easy to appreciate the creativity that went into those commercials.  But if I’m being honest, I don’t typically find big-business marketing campaigns compelling....

Insider Intelligence recently released a survey comparing Millennial shopping habits over the past 3 years. They asked Millennials when, how, and where they shop, and the results may surprise you. Nearly one-third of Millennials prefer to shop during weekdays on...

Living under a parent’s roof is hardly something to brag about for most young adults. We’ve all seen how the media portrays this arrangement: picture a hopeless loser lounging on an old couch in the basement with a slice of...

2022 proved to be a year of massive success for most retailers. Retail sales rose steadily each quarter, jumping 1.3% from September to October. And those figures paled in comparison to the $9 billion record-setting high on Black Friday.  Millennials...