Millennials are in their prime spending years. They’re making big purchases on homes, weddings, children, and pets. This generation has immense buying power- millennials were projected to spend over a trillion dollars in 2020, giving them more spending power than...
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Right now, we’re witnessing a change in consumer behavior. In 2020 alone, consumers spent $861 billion online according to Digital Commerce 360 estimates. That’s the highest annual U.S. ecommerce growth in at least two decades, and by far the biggest...
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What are the foundational elements of a retail website? Are they images, a purchase process, a shopping cart? To retailers websites need to function smoothly. But end-users take those basic features for granted. To consumers, foundational elements like functionality don’t...
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The first time I posted a picture of myself on the internet, I was a brace-face fourteen-year-old. I took an unflattering picture on the webcam attached to my family’s shared computer and posted it to MySpace where I thought only...
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After a year of staying inside, wearing pajamas, and hoarding toilet paper, we’re all looking forward to returning to some normalcy. Millennials especially will have quite a bit of adjusting to do. Many of us have privately celebrated major life...
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