The Great Recession of 2008 left behind an aftershock that Millennials will never forget. Between the ages of 12 and 27, Millennials were old enough to experience the direct impact of the financial crisis. In fact, many of us were...

I don’t remember having a political thought before September 11, 2001. And I assume most American Millennials could say the same. For most of us, 9/11 was our political awakening, when we suddenly learned that politics meant more than a...

Social media has completely changed over the past two decades. Friendster launched 20 years ago, setting the stage for popular platforms like Myspace. Then, ten years later, Facebook went public, transforming into the social media giant we know today. And...

A small, 5-person team running a successful, nationwide pop-up-shop apparel company was stifled by their inadequate web platform. Their rudimentary website lacked information and functionality, negatively impacting customer experience and business logistics.  As commerce shifted online during the pandemic in...

Customers leave digital footprints or buying “smoke signals” every time they are online searching for products or navigating your website. However, without modern digital marketing tools, you will not have the visibility to see prospective buyers’ behavior. Buying signals convey...