With all the different stimuli, options, mediums, and content available today companies are searching for better ways to connect and engage with their audience and potential customers. By some estimates individuals are now exposed to over 5,000 advertisements in a...
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The Pop-up retail shop may seem like a new and trendy concept, but the fact is that it has been around for decades. What is new is that retailers and brands are finding unique and engaging ways to leverage pop-ups...
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For decades, retailers have held fast and true to the marketing mantra, looking for a 360 degree view of the customer. The rise of ecommerce and the big data that it produced, created a world of promise for an all-knowing...
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No one likes surprises at work. We want to make plans, execute against them, and meet or exceed our customers' expectations. Nowhere is this more true than in retail. The pace of change is faster than ever. Mistakes can be...
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Retail success is about creating a compelling customer experience and today it takes innovation to be compelling. Sophelle is a management and technology consultancy focused on retail. Over our 20+ years, we’ve helped hundreds of leading retailers on thousands of...
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