Blog

For decades, retailers have held fast and true to the marketing mantra, looking for a 360 degree view of the customer. The rise of ecommerce and the big data that it produced, created a world of promise for an all-knowing...

Retail success is about creating a compelling customer experience and today it takes innovation to be compelling. Sophelle is a management and technology consultancy focused on retail. Over our 20+ years, we’ve helped hundreds of leading retailers on thousands of...

In a recent podcast with Tim Parry of Bricks and Clicks, I had the opportunity to share my thoughts on the state of retail, beginning with the shift in shopping habits of the sporting goods sector. The simple fact is...

Consumers now make purchasing decisions differently than at any other point in the past, standing in stores while using smartphones to compare prices and read reviews, posting pictures of potential purchases on social media to get instant opinions of family...

Despite the focus on the “age of Amazon” in the retail world, the vast majority of retail purchases still happen in physical stores. Because of this, bricks-and-mortar stores aren’t going away any time soon. For retailers that are heavily invested...