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If a personalized customer journey isn’t part of your ecommerce strategy, it may be time to reevaluate. On one hand, a tailored shopping experience shows customers that retailers value their needs and preferences. By showcasing products and services that match...

My first real job out of college was nothing short of a disaster. I found myself in a situation where I had little direction and big responsibilities. But at the time, I had no real knowledge of office or email...

eCommerce personalization is quickly becoming the single most important sales tactic for digital retailers. By providing customers with personalized experiences, retailers are building stronger relationships, increasing customer loyalty, and driving revenue growth.  In fact, McKinsey research shows that “personalization most...

I’m a creature of habit. I wear only a few outfits on rotation (although you’d never know it from my jam-packed closet) and purchase roughly the same groceries week after week. However, last month I decided to branch out a...

Personalization has become a critical tool for engaging customers and boosting conversion rates. However, selecting the right ecommerce personalization solution is a complex process. Right now, the market is overflowing with a vast array of options, each claiming to offer...