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Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail growth. With the added pressure of potential tariffs and...
Retail media has quickly evolved from an emerging channel to become the cornerstone of commerce strategy for many marketing organizations. Yet measurement standards and practices are still lagging behind what...
Streaming services continued to embed themselves in consumers daily media habits in 2024. As they did, brands sought out new ways to enter those experiences, leveraging ads, artificial intelligence and...
The digital retail landscape is constantly shifting, and so are the possibilities. Join us as we delve into the trends, opportunities, and challenges that will define the success of digital...
Inflation is expected to stabilize with some categories possibly experiencing deflation, and consumer sentiment seems to be on the rise. Our retail predictions focus on using your data to personalize...
The digital retail landscape is shifting, and so are the possibilities. Join us as we delve into the trends, opportunities, and challenges that will define the success of digital retailers...
Dive into the Future: Join our webinar, “2024 eCommerce Insights – Emerging Trends Shaping Retail,” and stay ahead of the curve in the dynamic world of online commerce.
In today’s competitive market, understanding your customers and implementing personalized experiences to a targeted audience can make all the difference in driving customer engagement, loyalty, and, ultimately, sales growth. Watch...
Gen Y&Z are the top spenders in eCommerce. They’re the most relevant generations when it comes to growing your online business. Cracking their code is becoming more and more challenging,...
Competition for customer loyalty — and share of wallet — is fierce. Are your online customers being lured away or distracted by unwanted pop-ups or competitor ads? It’s estimated that Audience Hijacking tactics...
As they continue to grapple with inventory disruptions, retailers are having a hard time predicting consumer behaviors in today’s uncertain economy. But the right tools and data can change that:...
Rapid changes in consumer technology have also created a new speed of retail. Technology upgrades for new payment options and tracking inventory are just two examples of deployments needed to...