Sophelle at Shoptalk

Meet the Sophelle Experts at Shoptalk


Meet Doug Weich, our Founder and CEO, and Jeff Neville, our President, at Shoptalk! Come and connect with Doug and Jeff about the latest trends, strategies, and technologies shaping the retail industry. Don’t miss the opportunity to network with our retail experts and gain valuable insights into the future of retail. See you there!

Meet US at Shoptalk


Shoptalk unites the biggest community of retailers and brands to build the future of how people search, shop, and spend. Sophelle’s retail experts have a long history with Shoptalk, and we are here to provide the best tips and recommendations to ensure you have a successful show! Follow these pro tips to make the most of your time and contact Sophelle for help or to schedule a meeting.



eCommerce Personalization Advice


Sophelle helps dozens of leading retailers and DTC brands optimize ecommerce personalization to drive billions (yes, billions) in ecommerce revenue.

Solutions: Sophelle works with many of the leading software solutions, including Monetate, Dynamic Yield, and VWO. We’ll use what’s best for your environment.
Strategy: Develop a comprehensive strategic plan aligned with merchandising and marketing to deliver on ecommerce goals.
Testing: Sophelle optimizes experiences across multiple journey touchpoints including mobile, tablet, and desktop on websites, apps, email, and in stores.
Analysis: Test results are analyzed and reported with actionable, data-driven insights and communicated with complete transparency.


Meet US at Shoptalk

Experience/Cost Optimization

Retailers and DTC brands need to create compelling customer experiences, today’s consumers expect nothing less than efficient operations, personalized experiences, and frictionless processes. Retailers also need to be laser-focused on costs and margin. Sophelle developed our proprietary Customer Experience/Cost Optimization (E/CO) framework to help our clients achieve this difficult balance.

Sophelle Can Help You

Sophelle has helped hundreds of leading retailers and direct to consumer brands innovate to create compelling customer experiences in stores, online, and throughout the customer journey. Today’s economic client requires careful attention to optimize the balance of customer experience and the costs associated.  Meet with a Sophelle Practice Leader to learn more.

Meet US at Shoptalk

You Have Questions– Sophelle Has Answers

Do you want to create compelling customer experiences that maximize engagement, conversion, and revenue?

Schedule a Time to Meet with Us