Please join us in congratulating Jeff Neville and Jeff Melton on their new positions and welcoming Alice Kwak and Mike Stromberg to Sophelle!
We are thrilled to announce Jeff Neville is taking on his new role as President of Sophelle! Over the past year, Jeff has played a key role in Sophelle’s success as our Senior Vice President, Digital Commerce Group Leader. We are confident that he will continue to lead the company to a successful 2023 and beyond!
Jeff Melton has been a tremendous asset since he joined Sophelle a year ago, and we are delighted that he will be with us in a full-time capacity with his new role, Vice President and Practice Leader, Digital Experience Optimization. Jeff is an accomplished executive leader with over 20 years of experience helping organizations build and develop highly successful digital products and experiences. Since joining Sophelle, Jeff has applied his combined knowledge to optimize ecommerce experiences for companies such as Home Depot, Autozone, GE Appliances, Uniqlo, My Theresa, Gap, Scholastic, Canadian Tire, and more.
We are delighted to announce that Alice Kwak has joined Sophelle! Alice is a holistic and growth-oriented marketer who brings 25+ years of deep and broad experience in transforming marketing and customer-related operating models to their next & future state level. Alice’s core strength is her ability to bring together the company’s brand strategy with consumer experience frameworks and advanced analytics-based, integrated- marketing approaches.
Please give a warm welcome to Mike Stromberg, our new Strategy and Customer Engagement Practice Leader! With more than 20 years of retail and omnichannel merchandising leadership experience, Mike works with his clients to build a world-class customer engagement approach that integrates the power of engaging brand messaging, product, and in-store experience.