Most companies new to providing subscription-based offerings have two areas of focus: their product and their marketing. Certainly, without a great product and a way to create demand, your retail subscription business will not get off the ground. Managing subscription...
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Sophelle celebrates its 23rd birthday today, August 22nd, and while we have made dramatic strides since our founding, the world around us has changed quite a lot, too. At the time of our founding in 1995, the President was Bill...
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Earlier this summer, STORES Magazine published its list of the Top 100 retailers of 2018. As has been the case in the past few years, there was little movement among the best of the best. Why is that? How are...
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In our role as retail consultants for hundreds of companies we have noticed that for the most forward thinking retailers, innovation is not any single idea or action. It’s an approach, a process that must be repeated day in and...
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Omnichannel Personalization Will Create Compelling Store Experiences The retail apocalypse is overstated. All stores won’t disappear, but many of the bad ones will, and should. The in-store shopping experience at many failing retailers is the reason for their demise. But...
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