Pop-up Retail Critical Success Factor #1: Customers

In our newly released Sophelle Focus Report on Boundaryless Commerce: Pop-up Retail, we outline six critical success factors that need to be addressed when considering a pop-up retail strategy. In this post, we’ll take a deeper dive into the first...

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Digital Personalization Part 1: A Starter’s Guide

With all the different stimuli, options, mediums, and content available today companies are searching for better ways to connect and engage with their audience and potential customers.  By some estimates individuals are now exposed to over 5,000 advertisements in a...

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Today it’s about customer centricity. To be customer centric, successful retailers must put themselves in their customers’ shoes and see how she views the brand, giving her the seamless experience she expects. Throughout the journey and at all touch points,...

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A New Look At Pop-up Retail

The Pop-up retail shop may seem like a new and trendy concept, but the fact is that it has been around for decades. What is new is that retailers and brands are finding unique and engaging ways to leverage pop-ups...

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