Retail Strategies Blog

Social media has completely changed over the past two decades. Friendster launched 20 years ago, setting the stage for popular platforms like Myspace. Then, ten years later, Facebook went public, transforming into the social media giant we know today. And...

By Jeff Neville Best practices for implementing optimization Personalization engines dominate retail marketing, but they come with a hefty price tag. Some CFOs find themselves asking a simple question: is this software worth it? With the likelihood of a recession...

Customers leave digital footprints or buying “smoke signals” every time they are online searching for products or navigating your website. However, without modern digital marketing tools, you will not have the visibility to see prospective buyers’ behavior. Buying signals convey...

I loved going to the mall when I was a kid. I’d meet up with my friends and peruse the trendiest stores with a pretzel in hand. What could be better than that? At the time, our shopping options were...

Today is Tax Day, folks! Are you expecting to receive a return this year? Or, better yet, are you anticipating a return on the investments you’ve made in your customer relationships? Let’s do some reflecting. To measure your customer experience...