Engage Your Millennial Customer Base with Podcast Marketing I wasn’t blessed with a low-energy lap dog that’s content laying by my feet and staring out the window all day. I have a tireless, attention-seeking beast that needs near-constant stimulation and...
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When we think of personalization tools in ecommerce, we often associate them with B2C (business-to-consumer) retailers. We imagine online stores with tailored product recommendations and personalized messaging, all aimed at enticing individual shoppers to make a purchase. But personalization is...
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In 2008, Millennials’ economic future looked bleak. The Great Recession annihilated most of our potential job opportunities, and no one was sure how or if the generation would recover. But 15 years later, things have started looking up. People still...
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The point of sale (POS) is a crucial moment in the shopping journey. Here, customers have already decided to buy. So it’s imperative that retailers ensure a smooth, efficient, and hassle-free checkout process to facilitate the transaction. A well-integrated...
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If a personalized customer journey isn’t part of your ecommerce strategy, it may be time to reevaluate. On one hand, a tailored shopping experience shows customers that retailers value their needs and preferences. By showcasing products and services that match...
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