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eCommerce Personalization
Personalization
Personalization spans the entire retail buyer’s journey, from in-store shopping to retargeting in online advertising to email and text messaging to website user experience. The strategies and tactics vary from one touchpoint to the next.
eCommerce personalization is primarily focused on driving customers to convert. It’s a customer-centric approach for driving sales and creating a positive brand experience.
Increase ROI through ecommerce personalization with our free Best Practices for eCommerce Personalization Focus Report!
Download our Focus Report
eCommerce personalization is powerful, and yet it can be so expensive and complex to get started. Sophelle offers a Free Campaign Trial to get you started with no risk and no cost so you can see the impact on your campaigns.
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Want even more personalization? Check out our Focus Report Highlights page.
Personalization Success Stories
Sophelle has helped numerous retailers overcome personalization challenges. Here are a few stories we'd like to share.
Personalization Blogs
Read the latest Sophelle personalization blogs.
Personalization Books
Personalization Podcasts
Browse our top personalization podcasts.
RetailCraft | Digital Retail, eCommerce and Brands
Shopify Masters
The Ecommerce Marketing School
The Funnel: An Experience Driven Commerce Podcast
The eCom Ops Podcast
The #1 eCommerce Operations Podcast
Weekly interviews with eCommerce Operations Leaders with Norbert Strappler, CEO of SyncSpider.
Retail Refined
Personalization Webinars
View the personalization webinars that will help take your personalization game to the next level.
1:1 PERSONALIZATION: MAXIMIZING ROI
Join Personalization experts at Kibo and Sophelle to learn how to leverage personalization tactics to maximize ROI. Kibo Principal Solutions Consultant Curt Brown and Sophelle Senior Digital Consultant Ken Kantor join forces to deep dive into how to approach adopting omnichannel personalization tactics and avoiding pitfalls to achieve ROI.
Watch the on-demand webinar today to learn:
- What is omnichannel personalization?
- What are the key capabilities of a personalization platform that help you maximize ROI?
- How to optimize your personalization strategy with real-world use cases
Personalization Solutions
Find the right personalization solution for your business.
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Personalization Glossary Terms
Want to learn more about personalization? Check out our handy glossary.