Personalization spans the entire retail buyer’s journey, from in-store shopping to retargeting in online advertising to email and text messaging to website user experience. The strategies and tactics vary from one touchpoint to the next.

eCommerce personalization is primarily focused on driving customers to convert. It’s a customer-centric approach for driving sales and creating a positive brand experience.

Increase ROI through ecommerce personalization with our free Best Practices for eCommerce Personalization Focus Report!

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eCommerce personalization is powerful, and yet it can be so expensive and complex to get started. Sophelle offers a Free Campaign Trial to get you started with no risk and no cost so you can see the impact on your campaigns.

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Want even more personalization? Check out our Focus Report Highlights page.

Personalization Success Stories

Sophelle has helped numerous retailers overcome personalization challenges. Here are a few stories we'd like to share.

Personalization Blogs

Read the latest Sophelle personalization blogs.

Personalization Books

Personalization Podcasts

Browse our top personalization podcasts.

Personalization Webinars

View the personalization webinars that will help take your personalization game to the next level.

Personalization Solutions

Find the right personalization solution for your business.

Personalization Glossary Terms

Want to learn more about personalization? Check out our handy glossary.