Personalization
Personalization spans the entire retail buyer’s journey, from in-store shopping to retargeting in online advertising to email and text messaging to website user experience. The strategies and tactics vary from one touchpoint to the next.
eCommerce personalization is primarily focused on driving customers to convert. It’s a customer-centric approach for driving sales and creating a positive brand experience.
Increase ROI through ecommerce personalization with our free Best Practices for eCommerce Personalization Focus Report!
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eCommerce personalization is powerful, and yet it can be so expensive and complex to get started. Sophelle offers a Free Campaign Trial to get you started with no risk and no cost so you can see the impact on your campaigns.
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Want even more personalization? Check out our Focus Report Highlights page.
Personalization Success Stories
Personalization Blogs
Personalization Books
Personalization Podcasts
RetailCraft | Digital Retail, eCommerce and Brands
Shopify Masters
The Ecommerce Marketing School
The Funnel: An Experience Driven Commerce Podcast
The eCom Ops Podcast
The #1 eCommerce Operations Podcast
Weekly interviews with eCommerce Operations Leaders with Norbert Strappler, CEO of SyncSpider.
Retail Refined
Personalization Webinars
The Future of Retail is Getting Personal
How to Use Data to Enhance the Customer Journey and Mitigate Supply Chain Challenges
- Use loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times;
- Enhance personalization capabilities both for loyalty program members and lookalike customer segments;
- Integrate data from new service channels and transforming it into high-value insights; and
- Capitalize on zero- and first-party data opportunities in preparation for a “cookie-less” future.
Personalization: The Foundation for Great Commerce Experiences
- How a CDP powers personalization in terms of product discovery and content management
- Why personalization is the key to delivering connected commerce experiences
- The reason so many modern companies fail with e-commerce personalization