Personalization spans the entire retail buyer’s journey, from in-store shopping to retargeting in online advertising to email and text messaging to website user experience. The strategies and tactics vary from one touchpoint to the next.
eCommerce personalization is primarily focused on driving customers to convert. It’s a customer-centric approach for driving sales and creating a positive brand experience.
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Personalization Success Stories
Sophelle has helped numerous retailers overcome personalization challenges. Here are a few stories we'd like to share.
Read the latest Sophelle personalization blogs.
Browse our top personalization podcasts.
Find the right personalization solution for your business.
Personalization Glossary Terms
Want to learn more about personalization? Check out our handy glossary.