Attaining profitability from an ecommerce website is not easy. You of course need great product and a great brand, but you also need also a holistic strategy and roadmap that encompasses all aspects of the business, including marketing, merchandising, brand...
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Ken leads Sophelle’s digital marketing initiatives including ecommerce, mobile, SEM, SEO, display advertising, CRM, personalization, conversion rate optimization, and social media. Ken has over 25 years of digital leadership experience in Fortune 500 companies and cutting-edge start-ups, including Time Warner,...
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