Sophelle created a Focus Report on Best Practices for eCommerce Personalization. In the first blog post in this series, we’ll introduce key concepts from the report. Get access to the full report. With all the different stimuli, options, mediums, and...
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Macy’s recent announcement stating their new partnership with WHP Global has Millennials like me scratching our heads. Earlier this year, WHP took controlling interest in Tru Kids Incorporated, the parent company of Toys “R” Us. CEO and Chairman of Macy’s,...
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What will the 2021 retail holiday season look like? The answers seem more ambiguous with each passing day. Projections early in the year forecasted increases in holiday sales as compared to 2020. However, the ongoing fluctuations in public policy—and public...
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Client: European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...
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With new variants ushering us into another phase of the pandemic, the general feeling of uncertainty amongst the public remains high. However, with over 160 million people now vaccinated, there’s no denying that much of the population is eager to...
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