9 Components of a Winning Retail Strategy

Despite the challenges of the pandemic, the retail industry is steadily growing. One estimate shows that in 2021, retail sales will exceed $4.44 trillion across more than a million ecommerce and brick-and-mortar US stores. Consumers are shopping, and retailers who put...

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Analysis and Testing Lifts eCommerce Conversion Rates

Client:  European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...

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