Analysis and Testing Lifts eCommerce Conversion Rates

Client:  European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...

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11.5% Revenue Beautification from Personalization by Device

Client: Cosmetics Retailer The Challenge The web and mobile ecommerce channels of a popular omnichannel cosmetics retailer utilized a complex system of over 25 algorithms to make customer-specific product recommendations throughout the entire consumer lifecycle. From the homepage to the...

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8% Revenue Lift from Mobile-Specific Personalization

Client: Casual Apparel Retailer The Challenge A multi-channel, casual apparel retailer wanted to improve consumer engagement and increase ecommerce revenue through personalization on their website. Their previous model standardized product recommendations across all audiences on all digital platforms, but they...

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