Personalization

Personalization spans the entire retail buyer’s journey, from in-store shopping to retargeting in online advertising to email and text messaging to website user experience. The strategies and tactics vary from one touchpoint to the next.

eCommerce personalization is primarily focused on driving customers to convert. It’s a customer-centric approach for driving sales and creating a positive brand experience.

Increase ROI through ecommerce personalization with our free Best Practices for eCommerce Personalization Focus Report!

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eCommerce personalization is powerful, and yet it can be so expensive and complex to get started. Sophelle offers a Free Campaign Trial to get you started with no risk and no cost so you can see the impact on your campaigns.

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Want even more personalization? Check out our Focus Report Highlights page.

Personalization Success Stories

Sophelle has helped numerous retailers overcome personalization challenges. Here are a few stories we'd like to share.

Browsing Data Lights Up $136,000 in Incremental Monthly Revenue

Improved Personalization Data Models Builds 265% Revenue Boost

8% Revenue Lift from Mobile-Specific Personalization

11.5% Revenue Beautification from Personalization by Device

Analysis and Testing Lifts eCommerce Conversion Rates

1-Page Personalization Strategy Boosts Conversion 724% in 30 Days

New Personalization Strategy Drives $200k Revenue Lift for Home & Personal Products Retailer

Home Decor Retailer Sees 20% Revenue Lift from Personalization Strategy in Shopping Cart

eCommerce Personalization Strategy Boosts Apparel Retailer’s Conversion Rate by 13%

AI-Powered Product Recommendations Propel Apparel Retailer’s Revenue by 91%

Cross-Sell Personalization Strategy Boosts Apparel Retailer’s Revenue by 28%

From Generic to Game-Changing: How Smarter Recommendations Drove 400%+ Growth

Personalization Blogs

Read the latest Sophelle personalization blogs.

Digital Personalization Part 1: A Starter’s Guide

Digital Personalization Part 2: An Incremental Approach

Reaching Customers Through Digital Personalization

2018 Forecast: Omnichannel Personalization

Real-Time Data Creates a Compelling Omnichannel Experience

How a Personalized Omnichannel Experience Can Benefit Your Business

The Digital Tidal Wave Creating Exponential eCommerce Growth

11.5% Revenue Beautification from Personalization by Device

Introduction to Best Practices for eCommerce Personalization Focus Report

9 Components of a Winning Retail Strategy

Say Yes! to a Strategy to Effectively Engage High-Value Customers

The Millennial Report: Improving Customer Experience with Chatbots

Retail Strategy Spotlight: Bridal Industry Leader Gets Personal and Goes Digital

Can You Read Buyers’ Smoke Signals?

Maximize eCommerce ROI with Omnichannel Personalization

1-Page Personalization Strategy Boosts Conversion 724% in 30 Days

Why Every Digital Retailer Needs eCommerce Personalization

New Personalization Strategy Drives $200k Revenue Lift for Home & Personal Products Retailer

Home Decor Retailer Sees 20% Revenue Lift from Personalization Strategy in Shopping Cart

eCommerce Personalization Strategy Boosts Apparel Retailer’s Conversion Rate by 13%

6 Essential Elements of a Personalized eCommerce Customer Journey

Why Personalization Should be a Top Priority for B2B Retailing

AI-Powered Product Recommendations Propel Apparel Retailer’s Revenue by 91%

Cross-Sell Personalization Strategy Boosts Apparel Retailer’s Revenue by 28%

From Generic to Game-Changing: How Smarter Recommendations Drove 400%+ Growth

Personalization Books

How to Start and Grow an E-Commerce Business: Answering the 5 Fundamental Questions of eCommerce and Taking the Entrepreneurial Leap

Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce

The New Rules of Retail: Competing in the World’s Toughest Marketplace

Personalization Podcasts

Browse our top personalization podcasts.

RetailCraft | Digital Retail, eCommerce and Brands

Multichannel retail, ecommerce and digital business - interviews, analysis and discussion with Ian Jindal and InternetRetailing

Shopify Masters

Actionable Strategies and Ecommerce Marketing Advice

The Ecommerce Marketing School

Privy presents Ecommerce Marketing School with Ben Jabbawy. A daily podcast to help you scale your Shopify store from $0-$1M in sales. Every weekday, Ben shares quick, 5-minute tips he's learned helping hundreds of thousands of Shopify brands just like yours. So you can steal what's worked and get the tactical advice you need to grow your brand.

The Funnel: An Experience Driven Commerce Podcast

Join host Shannon Abel from Blue Acorn iCi as she interviews customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data & analytics, customer experience, personalization, and marketing.

The eCom Ops Podcast

The #1 eCommerce Operations Podcast

Weekly interviews with eCommerce Operations Leaders with Norbert Strappler, CEO of SyncSpider.

Retail Refined

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

Personalization Webinars

View the personalization webinars that will help take your personalization game to the next level.

1:1 PERSONALIZATION: MAXIMIZING ROI

Join Personalization experts at Kibo and Sophelle to learn how to leverage personalization tactics to maximize ROI. Kibo Principal Solutions Consultant Curt Brown and Sophelle Senior Digital Consultant Ken Kantor join forces to deep dive into how to approach adopting omnichannel personalization tactics and avoiding pitfalls to achieve ROI.

Watch the on-demand webinar today to learn:

What is omnichannel personalization?
What are the key capabilities of a personalization platform that help you maximize ROI?
How to optimize your personalization strategy with real-world use cases

Customer Engagement for Lifetime Loyalty: Top 3 Retail Trends in 2025

Shoppers' expectations are rising, and retailers must keep up—with the quality of their products and services and how they engage with shoppers at all points in their browsing and buying journey, be it in-store, online, and across devices, apps, and websites. With the technology and rich data at hand to provide those experiences, the time is now for retailers to elevate their game. Join us on Thursday, May 15, as we examine key customer engagement trends from our latest research that retail marketers should focus on in 2025 as they tackle new challenges with building customer loyalty, lifetime value (LTV), and more. What you'll learn:

Trends shaping customer engagement in retail in 2025, including how retailers can deliver next-level "phygital" experiences that customers have come to expect
Strategies for analyzing data more efficiently for personalization
Best practices for internal experimentation and collaboration

From A/B to AI: Unlocking Next-Level Personalization

A recent survey from Braze revealed that 85% of marketing executives are concerned that their messages aren’t hitting home with their customers. The solution lies in delivering personalized experiences that transform customer data into uniquely relevant touchpoints. Join us for a Tech-Talk Webinar where our guests from Braze and Wealthsimple will share how to use a crawl, walk, run approach to personalization strategies that drive maximum impact. You'll learn:

A helpful framework for personalization at any maturity level, including essential variables to test
How AI can amplify your ability to identify, predict, and execute optimal one-to-one customer experiences at scale
Real-life examples of high-impact personalization use cases from Wealthsimple

Personalization Solutions

Find the right personalization solution for your business.

Insider

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

Personalization Glossary Terms

Want to learn more about personalization? Check out our handy glossary.

eCommerce Personalization