Retail Strategies Blog

By Jeff Melton At the tail end of 2022, ecommerce sales hit a record high of $299.12 billion. Many hail last year’s 7.7% growth as a triumph, but it’s actually the slowest growth rate observed since 2009, falling short of...

Client: B2B Industrial Supply Retailer The Challenge A B2B industrial supply retailer with a robust ecommerce platform continually updated their site to improve searching, ordering, and shipping processes; however, despite consistent site traffic, the retailer struggled to convert visits into...

Client:  European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...

Client: Cosmetics Retailer The Challenge The web and mobile ecommerce channels of a popular omnichannel cosmetics retailer utilized a complex system of over 25 algorithms to make customer-specific product recommendations throughout the entire consumer lifecycle. From the homepage to the...

Client: Apparel Retailer The Challenge After observing a pickup in online retail during the height of the pandemic, a major apparel retailer wanted to capitalize on the trend and grow their ecommerce revenue. Previously, they used merchandiser intuition to make...