Retail Strategies Blog

Challenge Sophelle began working with a well-known apparel retailer 3 years ago on their ecommerce personalization strategy.  By implementing recently viewed personalization in the retailer’s shopping cart page, the Sophelle team yielded an impressive boost in conversion rates.  But with...

Challenge For 3 years, a prominent home decor retailer partnered with Sophelle for personalization strategy and implementation. As part of his routine optimization efforts, Ken Kantor, Practice Manager at Sophelle, conducted comprehensive data analysis to enhance site performance. While examining...

Challenge An ever-evolving field, ecommerce personalization requires routine maintenance and modification to drive performance and achieve optimal results. Per best practice, Sophelle’s personalization practice leaders continually search for new ways to maximize client success.  Although Sophelle implemented a robust ecommerce...

Client: B2B Industrial Supply Retailer The Challenge A B2B industrial supply retailer with a robust ecommerce platform continually updated their site to improve searching, ordering, and shipping processes; however, despite consistent site traffic, the retailer struggled to convert visits into...

Client:  European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...