Retail Strategies Blog

Sophelle's personalization services proved transformative for a U.S.-based apparel company seeking to enhance consumer experience and drive key business metrics. Evaluating their existing algorithms, Sophelle revamped in-cart product recommendations, shifting from a like-sell model to a more effective cross-sell approach....

Challenge A European apparel retailer was struggling to optimize product recommendations on their website, leading to irrelevant item suggestions and missed revenue opportunities. The retailer’s previous personalization platform exclusively presented customers with generic top-selling product recommendations, which lacked relevance to...

Challenge Sophelle began working with a well-known apparel retailer 3 years ago on their ecommerce personalization strategy.  By implementing recently viewed personalization in the retailer’s shopping cart page, the Sophelle team yielded an impressive boost in conversion rates.  But with...

Challenge For 3 years, a prominent home decor retailer partnered with Sophelle for personalization strategy and implementation. As part of his routine optimization efforts, Ken Kantor, Practice Manager at Sophelle, conducted comprehensive data analysis to enhance site performance. While examining...

Challenge An ever-evolving field, ecommerce personalization requires routine maintenance and modification to drive performance and achieve optimal results. Per best practice, Sophelle’s personalization practice leaders continually search for new ways to maximize client success.  Although Sophelle implemented a robust ecommerce...