Retailers, brace yourself As we look ahead to the new year there are more unknowns confronting retailers than in decades. Much is subject to change at a moment’s notice, in directions that can’t be accurately predicted, and to magnitudes that may have a significant impact. Demanding Consumers Customers have always been difficult to predict,…
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Offering a personalized omnichannel shopping experience gives your customers the chance to move between devices and into your physical store seamlessly When reaching out to past and potential customers, providing a custom user experience is beneficial to both you and the user. The easiest way to create this experience is through omnichannel personalization, which creates…
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Retailers can’t just open a brick and mortar store and expect it to succeed. You’ll have to give your customers more than they receive online; here’s how. Brick and mortar locations have long sustained the retail industry, but with online giants like Amazon, eBay, Etsy, and Zappos taking a larger share of the market every…
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Multi-channel marketing is becoming an essential part of running a business Customers want an integrated experience where every aspect of the buying process is seamless. If a shopper searches for something on your website, they’d like special offers presented to them on their phone or tablet. As a business owner, it’s your job to…
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Your retail system collects a nearly infinite amount of raw data every year, but what do you do with it all? Here’s how you can make your collected data more manageable and, therefore, useful for you and your business. Data is everywhere in the retail environment, as there are records of every transaction and interaction,…
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The retail experience is a critical element for business success Customers are drawn to experiences. Whether they’re shopping in-store, online, or buying online and picking up in-store (BOPIS), they want authentic, customized service that fulfills their needs. The key to providing an omnichannel experience is real-time data that provides insight into what your customers want…
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Upgrading functionality and customer experience with AI Businesses must work harder than ever to maintain excellence in the experience for their customers. With the resurgence of brick and mortar stores, retailers are challenged with providing a streamlined and personalized customer experience that consumers have come to expect. This is where artificial intelligence (AI) enters the…
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Are you keeping up with how consumers see you and want you to see them? Forbes predicts that 2019 will be the “year of the final shakeout” for retailers, saying that the losers have sealed their fate because they failed to invest in the future. How do retailers know which future they should have invested…
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Most companies new to providing subscription-based offerings have two areas of focus: their product and their marketing. Certainly, without a great product and a way to create demand, your retail subscription business will not get off the ground. Managing subscription operations is complex enough when you have an intangible Netflix-type product. But things get exponentially…
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Sophelle celebrates its 23rd birthday today, August 22nd, and while we have made dramatic strides since our founding, the world around us has changed quite a lot, too. At the time of our founding in 1995, the President was Bill Clinton, the quarterback of the New England Patriots was not Tom Brady, and Amazon was…
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