Millennial Report: The Power of Podcast Marketing

Engage Your Millennial Customer Base with Podcast Marketing I wasn’t blessed with a low-energy lap dog that’s content laying by my feet and staring out the window all day. I have a tireless, attention-seeking beast that needs near-constant stimulation and...

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Why Personalization Should be a Top Priority for B2B Retailing

When we think of personalization tools in ecommerce, we often associate them with B2C (business-to-consumer) retailers. We imagine online stores with tailored product recommendations and personalized messaging, all aimed at enticing individual shoppers to make a purchase. But personalization is...

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