Let’s say that you own an apparel website and one of your loyal customers needs a new dress for an upcoming wedding. Good news for you! She logs on to your site to browse dresses that might be appropriate for the occasion. She types a few key words into the search box and hits enter….
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Today, data may be a four letter word. It’s coming from every direction: mobile, online, in-store, on- and off-line marketing efforts, and customer service touch points. Whether it’s online, mobile, or in-store, connecting the right person with the right product at the right time is dependent on data and the ability of retailers to identify…
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For most American retailers, it’s been a total nightmare. The transition to be compliant with EMV has been anything but easy. For those not fluent in retail-speak, EMV, or Europay, Mastercard, Visa, is the technology where a chip is embedded into a credit card, instead of a magnetic stripe. With the old cards, a customer’s…
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