Is Your eCommerce Personalization Strategy Working?

By Jeff Neville Best practices for implementing optimization Personalization engines dominate retail marketing, but they come with a hefty price tag. Some CFOs find themselves asking a simple question: is this software worth it? With the likelihood of a recession...

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Can You Read Buyers’ Smoke Signals?

Written by Shawn Cox Customers leave digital footprints or buying “smoke signals” every time they are online searching for products or navigating your website. However, without modern digital marketing tools, you will not have the visibility to see prospective buyers’...

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