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Niching Up: The Narrower the Market, the Bigger the Prize

In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target...

Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond

Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today's retailers'...

One-to-One Personalization in the Age of Machine Learning: Harnessing Data to Power Great Customer Experiences

In today's world of information overload, marketers have a tremendous challenge cutting through the noise and connecting with their audience members. They must be able to surface individually relevant information...

Onward: How Starbucks Fought for Its Life without Losing Its Soul

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In Onward, Howard Schultz shares this remarkable...

Product Entrepreneur: How to Launch your Product Idea: Napkin Sketch to $1 Million in Sales

Product Entrepreneur offers a step-by-step guide to take your product idea from a simple napkin sketch through your first $1 million in sales. The recipe is here – just add work...

Profit First for Ecommerce Sellers

Profit First for Ecommerce Sellers focuses on four critical areas that today's e-commerce sellers struggle within growing their businesses - managing inventory; relying on debt; understanding their financial data; and...

Rant of a Retailer: True Stories From a Retail Manager

Rant of a Retailer outlines the true-life adventures of Macy May Marcus, a seasoned department store manager, complete with insane customers, worse employees, and one horrendous boss. This is a...

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

With Reality Check, Kawasaki offers a comprehensive guide to building and operating great organizations-ones that can stand the test of time and ignore fads. Throughout his indispensable book, he includes updated...

Reengineering Retail: The Future of Selling in a Post-Digital World

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and...

Remarkable Retail: How to Win and Keep Customers in the Age of Disruption

Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the covid-19 downturn and thrive in the years to come. Digital...

Resurrecting Retail: The Future of Business in a Post-Pandemic World

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a...

Retail Bound: Learn How to Sell Your Products to Retailers

Retail Bound: Learn How to Sell Your Products to Retailers helps entrepreneurs, inventors, and small manufacturers learn how to get noticed by retail buyers big and small. Yohan Jacob has...