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We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a...

What Women Want: The Global Market Turns Female Friendly

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service...

Why Fashion Brands Die & How to Save Them

The fashion consumer – and by extension the entire fashion business – is radically changing and creating winners and losers across categories. Which path a brand takes – to grow...

Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

The legendary retail guru Paco Underhill returns to our ever-evolving consumer culture with revised insights and lessons in this completely revised edition of his classic bestselling book. In this version,...

Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

Winning At Retail: Developing a Sustained Model for Retail Success

Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and...

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and...

Zingerman’s Guide to Giving Great Service

Entrepreneurial phenomenon Ari Weinzweig, the co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. In Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares...